State of Design in Africa
A comprehensive study to explore and highlight the landscape of design in Africa and the diaspora.
It takes a village to survey the land
We are doing this with the right folks.
In 2021
3:1
According to this data, for every 3 male designer there was 1 female designer [...] consistent with the reality of how the design ecosystem is distributed across genders.
>80%
Product Design gained more prominence amongst designers. Earning potential is also indicative as a major contributing factor.
₦100,00
Most designers earned between ₦50 - 150k monthly with very few designers making 10x. This theme was common regardless of gender.
+ve
There was generally positive indication (>50%) that design communities were crucial in helping members rapidly upskill and find job placements.
In 2024
1
Who is designing in Africa?A broad view of the demographics and backgrounds of designers across several disciplines practicing in Nigeria today.
2
How and what are designers learning? A look into how designers are upskilling, setting design trends/standards and transitioning across disciplines and roles.
3
Where and how do designers work? A further look into where designers in Nigeria are working today, what kinds of design work they're doing, and how they're getting it all done.
4
What are designers earningAn overview of what designers in Nigeria are compensated with in today's industry.
5
How are designers organizing themselvesAn insight into how designers form communities and how they benefit in their careers, education, and wellbeing.
About SODÀ 2024
State of Design Àsà 2024 (SODÀ 2024) is a research project organized by Àsà Design in collaboration with TechCabal Insights and design communities across Africa.
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